Start & Run a Copywriting Business
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Quick Overview
Turn your talent into dollars by learning to write ads, brochures, direct mail, websites, and business-to-business and e-mail marketing materials.
ISBN: 978-1-55180-633-4
Number of pages: 232
Product Description for Start & Run a Copywriting Business:
Make writing your business! Corporations and agencies outsource most of their copywriting and need copywriters more than ever today--including for Internet marketing. Most copywriters cannot keep up with the demand for their services, and many make between $50,000 and $150,000. Start & Run a Copywriting Business is your essential guide to getting started and prospering in an industry that offers substantial income, flexible hours, and stimulating work. This book will provide new copywriters and old pros alike with proven, step-by-step strategies on how to find and keep clients, complete common copywriting tasks, set up an effective office, and overcome the unique challenges inherent in this business. Topics covered include:
- Deciding if copywriting is for you
- Mastering basic copywriting techniques
- Getting started in the business
- Setting rates and quoting on assignments
- Tapping into top markets
- Effectively marketing your services
- Managing your work, time, and money
- Troubleshooting and getting help
Turn your talent into dollars by learning to write ads, brochures, direct mail, websites, and business-to-business and e-mail marketing materials. Start & Run a Copywriting Business will show you how to write copy your clients will love.
Product Specification for Start & Run a Copywriting Business:
| Author | Steve Slaunwhite |
| Author Detail | Steve Slaunwhite is a recognized copywriting expert with 20 years' experience. He is a winner of numerous awards, and has written copy for more than 150 clients, including 43 in the Fortune 500. In addition to leading seminars and writing articles on copywriting, Steve is also the author of the textbook Writing for the B2B Market, plus a number of professional handbooks. His website, a companion to this book, is at http://forcopywritersonly.com/. |
| Edition | Second Edition |
| Pages | 232 |
| Size | 8¼ x 9¾ |
| ISBN | 978-1-55180-633-4 |
| UPC | 069635806333 |
| About the CD | The CD works with all versions of Microsoft Windows: 95, 98, ME, NT4, 2000, XP, and Vista (Vista installation requires you to have Administrator rights on your computer). |
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News and Reviews
“Early chapters will help the person new to copywriting as a business; middle and later chapters will be helpful to the current copywriter.” — Freelance Writer’s Report.
“There are many resources that can help you get organized and launched. Steve Slaunwhite’s book, Start and Run a Copywriting Business, is particularly helpful.” — The Wall Street Journal.
“This book is an operational (how-to) manual. It has an honest approach, covering all the bases of starting & running a copywriting business: from a definition and detailed explanation of copywriting (to help determine if copywriting is right for you), to the basic techniques of copywriting, and all points in between.” — Entrepreneurship Centre Book Review.
“... Slaunwhite’s inspiring reference, a homeworker’s delight of good, well-rounded counsel about starting and running a copywriting business. ... wordsmiths of the gifted ilk should inquire (and then frolic) within — without delay.” — The Boox Review.
“...provides new copywriters and old pros alike with proven, step-by-step strategies on how to find new clients, complete common copywriting tasks, and overcome the unique challenges inherent in the business.” — Ottawa Independent Writers Association.
“a step-by-step guide to help you determine if this is the business for you, master the techniques, get started in the business, set rates, market your services, succeed as a part-timer or moonlighter, get work and get paid. You can turn your talent into dollars by learning to write ads, brochures, websites, direct mail pieces, press releases, and commercials. The book is very easy to read and accessible.” — Small Business Opportunities magazine.