The Social Media Advantage (EPUB)

Product Description for The Social Media Advantage (EPUB):

Opening your own business can be a dream come true. As a dedicated small-business owner, you likely have a detailed business plan, expertise in your industry, and the determination to succeed. All you need now is an effective marketing strategy that won’t break the bank. With all of the new media marketing options out there, where do you begin? Does your business need a company blog, Facebook account, Twitter feed, or all of the above? How do you communicate to your customers using this medium? How do you build online networks? How can you use all of this to your advantage?

In this book, authors Berkley and Walter answer all of these questions and explain why social media is such an important tool for small businesses.

Using case studies and real examples, the authors show you how to:

• Become familiar with social media networks such as Facebook, Twitter, LinkedIn, MySpace, blogs and more


• Create and execute a social media plan


• Maximize the benefits of social media and avoid the pitfalls


• Maintain your online presence efficiently


• Build up your list of friends and followers


• Network to effectively expand your customer or client base


• Maintain a professional voice for your business

The Authors: Holly Berkley, is a website producer and Internet marketing consultant with more than 15 years of experience. Her Internet marketing company, Berkley Web Strategies, merged with a top hosting and technology company to form Vantage Internet Services. Holly is now an independent consultant. She is also the author of Low-Budget Online Marketing for Small Business and Marketing in
the New Media, both of which have been used as college textbooks.


Amanda Walter is a PR professional who has worked inside some of the world’s largest AEC firms, and brings her hands-on experience to this book.