When you create an online presence, your business is no longer local. Every campaign is global.
For example, if your cupcake factory is in Rosebud, Saskatchewan, and your delicious creations spread through digital word-of-mouth to the extent that you are now getting several orders a day from as far away as India, you may want to revamp your business plan to include international orders. (That would be a good problem to have!)
On the Internet, content is king. Post good stuff and it might spread like a good cupcake. There are no guarantees, but if your content is bad, you’ll be the only one reading it. If it’s really terrible and offensive, sometimes it goes viral because people can’t believe you posted it and will share it with their friends. That kind of viral isn’t creating disciples. Continue reading
We are pleased to announce the official publication of The Content Planner by Angela Crocker! This comprehensive workbook will help you plan, create, and publish content relevant to your business. If you’re struggling to come up with a content plan, here’s the first step you should take.
You have probably invested a lot in your recreational property. That investment is money and time, and for many people it is also an emotional investment. Maybe you’ve owned a cottage for many years, or it has been in the family for a long time. That property holds many happy and precious memories of fun, laughter, sunshine, and relaxation. Or perhaps you are a new owner, enjoying the wonderful feeling of owning your own piece of paradise that you can return to after a long week in the city. Perhaps you’ve bought the property for your retirement and visit occasionally to dream and imagine what it will be like when you can be up at the cottage full time.
An excerpt from Manage Your Online Reputation by Tony Wilson.
How can anyone forget the performance of American swimmer Michael Phelps at the 2008 Summer Olympics in Beijing? He won eight gold medals. In the 2004 Athens Olympics four years earlier, he won six gold and two bronze medals. Mark Spitz, the 1972 swimming sensation (who won 7 gold medals at the 1972 Munich Olympics), said about Phelps, “He’s maybe the greatest athlete … to walk the planet.”
The sun peeks through the curtains, heralding another day. Before rolling out of bed, you glance at the fitness bracelet attached to your wrist. Padding down the stairs, you notice the living room light is already on and the furnace is waking from its slumber, bringing the temperature up a couple of degrees.
One of the worst things you can do as a study reader is to open your book and begin detailed reading on the very first page without any preliminary work. This is like setting out on a long journey without looking at a map to see where you are going and what you are likely to encounter along the way. It is also like trying to build a house without blueprints or any idea of what you want the house to look like.
An excerpt from the upcoming book, Move or Die by Tim Sitt, available on February 14, 2017:
The power of movement is found in the freedom it can create for people who use and integrate it into their lives. I have discovered the freedom of movement in my own life. It has been a force that has given me more health, energy, and a deeper connection to myself. Here are a few of the lessons that will be elaborated upon throughout this book: Continue reading
An excerpt from the upcoming book, The Content Planner by Angela Crocker, available on February 7, 2017:
Creating content is an investment of time and, sometimes, money. A confirmed return on your investment makes it easy to justify spending the resources. With a content plan, you have the potential to experience a wide range of benefits. The benefits that matter most to you will depend on your business model and goals. Continue reading