When you create an online presence, your business is no longer local. Every campaign is global.
For example, if your cupcake factory is in Rosebud, Saskatchewan, and your delicious creations spread through digital word-of-mouth to the extent that you are now getting several orders a day from as far away as India, you may want to revamp your business plan to include international orders. (That would be a good problem to have!)
On the Internet, content is king. Post good stuff and it might spread like a good cupcake. There are no guarantees, but if your content is bad, you’ll be the only one reading it. If it’s really terrible and offensive, sometimes it goes viral because people can’t believe you posted it and will share it with their friends. That kind of viral isn’t creating disciples. Continue reading