Fox 5 News had a great interview with Holly Berkley, author of Marketing in the New Media and Low-Budget Online Marketing, who gives tips and advice on how businesses can use Internet Marketing to survive today’s tough economy.

Please note that your computer needs to have speakers or headphones for you to hear the audio.

• Click the link to open a new window and view the full Fox 5 News interview on how businesses can use Internet Marketing to survive today’s tough economy.

 Andrew Gregson, author of Pricing Strategies for Small Business, has produced four videos in which he talks about various concepts explained in the book. You can view each of the videos by clicking each of the links below.

Please note that your computer needs to have speakers or headphones for you to hear the audio.

• Part 1: Why do Prices End in 99 cents?
• Part 2: How to Price Like the Big Companies.
• Part 3: How to Move Beyond Cost.
• Part 4: Price and Marketing.

 ABC News’ Money Matters featured an interview of author Mimi Fix, author of the book Start & Run a Home-Based Food Business, in a segment called “Bake Your Way to Success.” Mimi talked about what it entails to start a home-based food business, what you need to get started, and what kind of challenges one may run into along the way.

Mimi Fix also appeared on on ABC 7’s NY Viewpoint with Ken Rosato. She talked about what it takes to start your own food business and her humble beginnings as an unemployed, single mother trying to run a business. She also gives tips and advice on how to start your own food business.

• Click the link to open a new window and view the full Money Matters interview on starting your home-based food business.
• Click the link to open a new window and view the full NY Viewpoint interview on how to start your food business.