Category Archives: Business

Social Media in the Workplace

If you have recently been to a place full of Gen Y people such as in a lecture hall full of undergraduate students, you’ve seen it; no matter which direction you face, there are dozens of laptop screens showing not the lecture materials, but rather Facebook, Twitter, or other popular social media.

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Business Plans Essential to Success

There are many important things to consider when opening and operating your own business, but starting off with a realistic and well-written business plan is paramount to long-term success.

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The Grant Proposal: Doing It Right

Whether you work for a nonprofit organization, hospital, faith-based organization, government agency, or university, you and thousands of other organizations likely have to compete for grants as a key component in fundraising and supporting your organization financially. Drafting a successful grant proposal takes time and effort, but with careful planning, the task need not be difficult.

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Starting a Business Can Be Key to Life Balance for Parents

Almost 11 million US businesses are currently owned by women; according to the Census Bureau, that’s 48 percent of all US businesses. It is predicted that by 2025, that number will rise to 55 percent.

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Off-site Employees Can Mean Effective Staffing

As businesses try to stay competitive, there is a growing desire among employees to balance their work and personal lives. Working from home is one solution that is possible for many, and it can be effective too.

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Advertising to Gen Y: Understanding Them Key to Catching on to the “Hip” Revolution

As Baby Boomers age, there is a growing need for advertisers to acknowledge Generation Y, or “Gen Y” consumers, who are dominating the marketplace of the present and the future.

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How Canada’s Fighting Internet and Wireless Spam Act (FISA — Bill C-28) affects marketers and businesses

The Fighting Internet and Wireless Spam Act, or FISA, is the new anti-spam bill passed by the Government of Canada in December, 2010. One of its main provisions is that marketers and commercial enterprises have to have the consent of recipients before sending them any unsolicited electronic messages.

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Should You Open a Tattoo and Body Piercing Business?

Are you thinking of opening your own tattoo or body piercing shop? Now may be a great time to do it, as there is a growing acceptance of tattoos in mainstream North American culture; you could even say there’s a spotlight on tattooing thanks to popular TV shows like Miami Ink, LA Ink, and Inked.

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Persuasion through Written Business Proposals

In the competitive realm of modern business, anything that sets you apart from others can be an advantage. Whether you are trying to win contracts, receive grants, get permission to carry out a project, or acquire financial backing, the last stride to the finish line is often having your proposal pull away from the rest; to have your proposal awarded winner. This is why proposal writing, and the preparation process involved, has become an art in itself.

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Successful Fundraising for Nonprofits Requires Creative Thinking

In today’s overcrowded marketplace, everyone from corporations to government organizations is vying for attention. How are nonprofit groups able to compete for attention and funding without the capital and resources available to big business?

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