You and your business associates have decided that the time has finally come — your business needs a website. But conflict pervades! Your coworker Marcus is highly charismatic, excellent with the written word, and is enthusiastic about the prospect of writing the copy for the website. Cathy, however, objects strongly to this idea. “Have you seen his marketing proposals? They’re riddled with grammatical errors!” Cathy insists that she, as meticulous with spelling and grammar, is the wiser choice for copywriting.

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Have you ever noticed how some websites succeed, and some fade away? Of those that succeed, chances are the site owners have put a lot of time and effort into ensuring an optimal experience for their visitors. Continue reading →