We are pleased to announce the official publication of The Content Planner by Angela Crocker! This comprehensive workbook will help you plan, create, and publish content relevant to your business. If you’re struggling to come up with a content plan, here’s the first step you should take.
Define Your Purpose
Your content must have purpose. Imagine a garden center writing about how a spacecraft docks with the International Space Station. It’s hard to see the connection, right? If that garden center writes about how astronauts are using hydroponics to grow plants in microgravity, the content connection becomes clear. Your first task in the content creation process is to identify the reasons why you are creating content.
Just as a business has a mission statement, your content plan needs a purpose statement. In it you’ll articulate what you’re trying to do with the content you create. Your purpose will serve your audience’s needs.
A company’s current corporate documents can be a great source for your content’s purpose. Look at your marketing plan, sales plan, or other documents for inspiration. In terms of content, ask yourself:
- Why are you creating content?
- How can you serve your audience?
- What do you want to achieve with your content?
- What results will satisfy your business needs?
Starting with defining your purpose helps you explore these questions and gain clarity on the reasons you create content. Do this before you start developing as there’s no point in generating content that’s not helping you reach your objectives and serve your readers. Once you’re clear on your purpose, it’s easier to identify content ideas that support your business.
Angela Crocker’s new book, The Content Planner, guides you through seven steps of content creation. Defining your purpose is the first of them. To learn how to organize and share your ideas online, read The Content Planner available on our website, Amazon, Barnes & Noble, Chapters Indigo, and better bookstores across the country.