Tag Archives: Gen Y

Money Help for Gen Y: Get a Financial Planner

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Lise Andreana understands that not all young people are properly taught how to handle their finances. Little or no money education usually translates to 20-somethings with low-paying jobs, no insurance, student loans, and a lot of dinners consisting of mac ‘n’ cheese. There are finance basics that every young person should learn, including how to do a proper budget; how to save money and pay off debt; and what “good debt” and “bad debt” are. But how does one find trustworthy, straightforward financial advice on the basics and beyond?` Continue reading

Advertising to Gen Y: Understanding Them Key to Catching on to the “Hip” Revolution

As Baby Boomers age, there is a growing need for advertisers to acknowledge Generation Y, or “Gen Y” consumers, who are dominating the marketplace of the present and the future.

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