Andrew Gregson, author of Pricing Strategies for Small Business, has produced four videos in which he talks about various concepts explained in the book. You can view each of the videos by clicking each of the links below.
Please note that your computer needs to have speakers or headphones for you to hear the audio.
- Part 1: Why do Prices End in 99 cents?
- Part 2: How to Price Like the Big Companies.
- Part 3: How to Move Beyond Cost.
- Part 4: Price and Marketing.