Pricing Strategies for Small Business (EPUB)

This is intended for a global audience.

ISBN: 978-1-77040-742-8

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Learn how to choose a price strategy for your product or service so you get the best results for your business.

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Pricing a product or service can make or break a small business. It’s essential to use a good pricing strategy to ensure the products or services are appealing to customers and to ensure that the company is profitable. It’s not always as simple as “the lowest price wins.” Pricing Strategies for Small Business covers the many different pricing strategies and helps readers to determine which methods are best for their small businesses. An optimal pricing strategy will depend on more than just the business costs. Forces within a business environment such as competitors, suppliers, availability of substitute products, and customers’ disposable income all come into play. Like all books from Self-Counsel Press, this book is written in an easy-to-understand manner. It shows readers step by step how to choose the right prices for their products and services, and covers the following topics:

  • Psychological pricing
  • Price skimming
  • Penetration pricing
  • Cost plus markup
  • Multiple unit pricing

Additional Info

Additional Info

Market Global
PDF Preview Download URL
Operating System This eBook is in the EPUB 2.1 format and will work with any reading device (including iPad, Kobo, Nook, and Sony ereaders) or desktop software which supports this format or earlier versions. This includes Apple, Sony, Kobo, and Barnes & Noble ereaders. Learn more about buying and installing ebooks.
File Size 4.1 MB
ISBN 978-1-77040-742-8
Library Sales? Not for sale to libraries.

Author Details

Author Details - Andrew Gregson

Andrew Gregson has an M.Sc. in Economics. He has 26 years’ business experience as a senior manager, consultant, and business owner and he has worked in the wholesale, distribution, manufacturing, and service sectors.


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