Pricing Strategies for Small Business

This is intended for a global audience.

ISBN: 978-1-55180-797-3

Number of pages: 180

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Learn how to choose a price strategy for your product or service so you get the best results for your business.

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Pricing a product or service can make or break a small business. It’s essential to use a good pricing strategy to ensure the products or services are appealing to customers and to ensure that the company is profitable. It’s not always as simple as “the lowest price wins.” Pricing Strategies for Small Business covers the many different pricing strategies and helps readers to determine which methods are best for their small businesses. An optimal pricing strategy will depend on more than just the business costs. Forces within a business environment such as competitors, suppliers, availability of substitute products, and customers’ disposable income all come into play. Like all books from Self-Counsel Press, this book is written in an easy-to-understand manner. It shows readers step by step how to choose the right prices for their products and services, and covers the following topics:

  • Psychological pricing
  • Price skimming
  • Penetration pricing
  • Cost plus markup
  • Multiple unit pricing

Additional Info

Additional Info

Publication Date Oct 15, 2007
Market Global
PDF Preview Download URL
Edition First Edition
Pages 180
Size 8¼ x 9¾
ISBN 978-1-55180-797-3
UPC 069635807972

Author Details

Author Details - Andrew Gregson

Andrew Gregson has an M.Sc. in Economics. He has 26 years’ business experience as a senior manager, consultant, and business owner and he has worked in the wholesale, distribution, manufacturing, and service sectors.


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