Publishing & Marketing in the Digital Age

This is intended for a global audience.

ISBN: 978-1-77040-195-2

Number of pages: 200

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Debbie Elicksen has built a career on pioneering digital content for marketing and publishing strategies. Recognized as a visionary for her use of transmedia, this book joins her long list of titles already popular for helping to usher in out-of-the-box thinking for publishing and marketing in today’s digital-based marketplace.
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New developments and platforms present themselves every time you open a tab in your browser. New software, programs, media, and search engine optimization algorithms make it hard to keep up in the digital world. Publishers are evolving their business practices; in order for them to notice you, you need to have an existing reader following, marketing plan, and a good manuscript. The goal of this guide is to help you understand how new publishing works and to encourage you to have fun as you build your digital empire. Publishing & Marketing in the Digital Age will help you be seen and heard online, from explaining how to create your online profile, to how to market your book and find your target audience. It will prepare you for success as a publisher and marketer in the digital world!

Additional Info

Additional Info

Publication Date Sep 15, 2014
Market Global
PDF Preview Download URL
Edition First Edition
Pages 200
Size 6 x 9
ISBN 978-1-77040-195-2
UPC 069635401958

Author Details

Author Details - Debbie Elicksen

Debbie Elicksen is a content creator, transmedia producer and strategist, and community manager. She has more than 20 years of direct media experience, including working in television, Internet media, print, and radio. Elicksen cohosts Virtual Newsmakers with Cynthia K. Seymour of Miami. It is a weekly webcast featuring interesting people who are using innovative ways to bridge traditional and digital communications. She also runs Publishing Media Creative Incorporated (, and has written ten books including 'Self-Publishing 101' and 'Business Cyberbullies and How to Fight Back ', also published by Self-Counsel Press.


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