Start & Run a Coffee Bar

This is intended for a global audience.

ISBN: 978-1-77040-035-1

Number of pages: 248

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You, too, can take advantage of one of today’s most popular and profitable business ventures: learn how to start and run a coffee bar/tea shop.

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 A comprehensive guide on what to expect when owning and operating this type of business, this book includes everything from choosing a unique identity to roasting, making, and serving coffee, espresso, and tea. Learn the steps to:

  • Turning beans into bucks
  • Building a winning sales team
  • Providing WOW! customer service

The two authors share their inside perspective on running a coffee bar, answering questions such as:

  • How do I prepare a business plan?
  • How do I market my coffee bar?
  • What special equipment will I need?
  • What will it cost to get started?
  • What should I look for when choosing a location?
  • How do I roast coffee beans and brew a great cup of coffee?
  • What are the 11 steps to WOW! customer service?
  • What about expansion and franchising?

The book includes sections on organic and Fair Trade coffee, recipes for specialty coffees, and forms to help you with the day-to-day logistics of running a coffee bar.


Additional Info

Additional Info

Publication Date Feb 15, 2011
Market Global
PDF Preview Download URL
Edition Fourth Edition
Pages 248
Size 8¼ x 9¾
ISBN 978-1-77040-035-1
UPC 069635400357
About the CD The CD works with these operating systems: Microsoft Windows Apple OS/X Gnu/Linux Sun Solaris

Author Details

Author Details - Tom Matzen and Marybeth Harrison

Tom Matzen and Marybeth Harrison have started many successful small businesses, including fast food outlets, a language school, and several coffee bars. Matzen was one of the founding members of the Environment Committee of the Specialty Coffee Association of America.


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