Start & Run a Copywriting Business

This is intended for a global audience.

ISBN: 978-1-55180-633-4

Number of pages: 232

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Turn your talent into dollars by learning to write ads, brochures, direct mail, websites, and business-to-business and e-mail marketing materials.

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Description

Details

Make writing your business! Corporations and agencies outsource most of their copywriting and need copywriters more than ever today--including for Internet marketing. Most copywriters cannot keep up with the demand for their services, and many make between $50,000 and $150,000. Start & Run a Copywriting Business is your essential guide to getting started and prospering in an industry that offers substantial income, flexible hours, and stimulating work. This book will provide new copywriters and old pros alike with proven, step-by-step strategies on how to find and keep clients, complete common copywriting tasks, set up an effective office, and overcome the unique challenges inherent in this business. Topics covered include:

  • Deciding if copywriting is for you
  • Mastering basic copywriting techniques
  • Getting started in the business
  • Setting rates and quoting on assignments
  • Tapping into top markets
  • Effectively marketing your services
  • Managing your work, time, and money
  • Troubleshooting and getting help

Turn your talent into dollars by learning to write ads, brochures, direct mail, websites, and business-to-business and e-mail marketing materials. Start & Run a Copywriting Business will show you how to write copy your clients will love.

Additional Info

Additional Info

Publication Date Jun 15, 2005
Market Global
PDF Preview Download URL http://www.self-counsel.com/docs/SR_copywriting.pdf
Edition Second Edition
Pages 232
Size 8¼ x 9¾
ISBN 978-1-55180-633-4
UPC 069635806333
About the CD The CD works with all versions of Microsoft Windows: 95, 98, ME, NT4, 2000, XP, and Vista (Vista installation requires you to have Administrator rights on your computer).

Author Details

Author Details - Steve Slaunwhite

Steve Slaunwhite is a recognized copywriting expert with 20 years' experience. He is a winner of numerous awards, and has written copy for more than 150 clients, including 43 in the Fortune 500. In addition to leading seminars and writing articles on copywriting, Steve is also the author of the textbook Writing for the B2B Market, plus a number of professional handbooks. His website, a companion to this book, is at http://forcopywritersonly.com/.

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