Start & Run a Retail Business
This is intended for a global audience.
ISBN: 978-1-55180-817-8
Number of pages: 248
Big-box retail is fading and small, tightly focussed retailers are proving independents can succeed.
- Beat the big box retailers
- Provide outstanding customer service
- Use technology to your advantage
Thirty-five years ago, opening and operating a retail business was a fairly straightforward process. But things have changed dramatically. Owner-operated retailers now face competition from category killers, multinational big-box retailers, and even "stores" that exist only on the Internet. Recognizing just how much the retail business has changed, authors Jim Dion and Ted Topping offer a different kind of how-to book, painting a clear picture of how an owner-operated retail business can thrive in today’s competitive marketplace. They even help you take the first concrete steps toward your dream–a bonus that has made this title a consistent seller. Start and Run a Retail Business is as much a valuable guide for owner-operated retailers working now as it is for people just starting out. With a practical and real world approach, the authors describe in detail the major aspects of running a profitable retail business. By examining retail from a customer’s perspective–and focusing on the in-store experience–this book will help you meet the challenges of today’s retail world head on. Topics covered include:
- the basics of retail
- merchandising
- buying
- human resources
- sales management
- technology
- customer service
- the in-store experience
Publication Date | Jan 14, 2008 |
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Market | Global |
PDF Preview Download URL | http://www.self-counsel.com/docs/SR_retail.pdf |
Edition | Third Edition |
Pages | 248 |
Size | 8¼ x 9¾ |
ISBN | 978-1-55180-817-8 |
UPC | 069635808177 |
About the CD | The CD works with all versions of Microsoft Windows: 95, 98, ME, NT4, 2000, XP, and Vista (Vista installation requires you to have Administrator rights on your computer). |