Low-Budget Online Marketing for Small Business
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Quick Overview
This book shows small-business owners how to cut costs so that they can adapt the same successful marketing strategies that big companies use and bring more revenue into their business.
ISBN: 9781551806341
Number of pages: 144
Product Description for Low-Budget Online Marketing for Small Business:
- Learn from the tactics and techniques of major corporations
- Get big impact without spending big dollars
- Promote your company on the Internet
Large companies have huge budgets for marketing their products and services online. What’s the difference between a $100,000 marketing campaign and a $1,000 campaign? Surprisingly, not much. This book teaches small-business operators how to achieve big-business marketing success on a small-business budget!
Low-Budget Online Marketing for Small Business takes you behind the scenes of successful marketing campaigns. This book will show you how to cut costs so that you can adapt the same successful marketing strategies that big companies use.
If you are looking to attract attention to your company on the Internet, this book will show you how, and with only a minimal investment! This book includes the following topics:
- Targeting your campaign
- Generating free advertising
- Email marketing
- Building Web communities
- Successful co-branding strategies
- Banner advertising
- Web-design basics
- Search-engine registration
Product Specification for Low-Budget Online Marketing for Small Business:
| Author | Holly Berkley |
| Author Detail | Holly Berkley has a stellar record in designing and implementing online marketing programs for large corporations. Her clients include some of the biggest names in business today. With this book, she now brings her knowledge of successful online marketing to the small-business world. Holly is also the author of Marketing in the New Media, also available from Self-Counsel Press. |
| Edition | Second Edition |
| Pages | 144 |
| Size | 8¼ x 9¾ |
| ISBN | 9781551806341 |
| UPC | 69635806340 |
| About the CD | The CD works with all versions of Microsoft Windows: 95, 98, ME, NT4, 2000, XP, and Vista (Vista installation requires you to have Administrator rights on your computer). |
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News and Reviews
Holly Berkley talks about parental concerns over "Teens and Texting" on Good Morning San Diego (KUSI-TV).
Holly Berkley was interviewed by SmartMoney magazine on how businesses are aiming to reap the rewards of President Obama’s inauguration.