Direct Mail in the Digital Age (EPUB)

This is intended for a global audience.

ISBN: 978-1-77040-920-0

Learn the secrets of successful direct mail campaigns, whether traditional postal mail or email, and get your small business noticed!

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As social networking and online marketing become increasingly commonplace, direct mail may be the perfect tool to catch the eye of the consumer who has grown accustomed to deleting ads without a second glance; though email may work better for some.

With the saturation of email and digital marketing in the online space, small businesses must find ways to create marketing campaigns that will help them stay ahead of the competition. Direct Mail in the Digital Age helps small-business owners compare direct mail and email and construct a cost-effective plan to integrate direct mail and email effectively with other marketing methods.

This book examines and explains both in theory and in practical terms so small-business owners can figure out how best to reach customers. It looks at the pros and cons of direct mail versus other methods available today and explains how to best choose and use the available tools to your business's advantage.

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Market Global
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Operating System This eBook is in the EPUB 2.1 format and will work with any reading device (including iPad, Kobo, Nook, and Sony ereaders) or desktop software which supports this format or earlier versions. This includes Apple, Sony, Kobo, and Barnes & Noble ereaders. Learn more about buying and installing ebooks.
File Size 1.2 MB
ISBN 978-1-77040-920-0
Library Sales? Not for sale to libraries.

Author Details - Lin Grensing-Pophal, SPHR, SHRM-SCP, PCM

Lin Grensing-Pophal has written many business and employee management articles for general and trade publications, and is the author of five other books published by Self-Counsel Press including Employee Management for Small Business and Managing Off-site Staff. She is accredited through the International Association of Business Communicators and the Society for Human Resource Management, and is a member of the American Society of Journalists and Authors.
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