Direct Mail in the Digital Age

As social networking and online marketing become increasingly commonplace, direct mail may be the perfect tool to catch the eye of the consumer who has grown accustomed to deleting ads without a second glance; though email may work better for some.

With the saturation of email and digital marketing in the online space, small businesses must find ways to create marketing campaigns that will help them stay ahead of the competition. Direct Mail in the Digital Age helps small-business owners compare direct mail and email and construct a cost-effective plan to integrate direct mail and email effectively with other marketing methods.

This book examines and explains both in theory and in practical terms so small-business owners can figure out how best to reach customers. It looks at the pros and cons of direct mail versus other methods available today and explains how to best choose and use the available tools to your business's advantage.