Direct Mail in the Digital Age

This is intended for a global audience.

ISBN: 978-1-77040-071-9

Number of pages: 168

Learn the secrets of successful direct mail campaigns, whether traditional postal mail or email, and get your small business noticed!

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As social networking and online marketing become increasingly commonplace, direct mail may be the perfect tool to catch the eye of the consumer who has grown accustomed to deleting ads without a second glance; though email may work better for some.

With the saturation of email and digital marketing in the online space, small businesses must find ways to create marketing campaigns that will help them stay ahead of the competition. Direct Mail in the Digital Age helps small-business owners compare direct mail and email and construct a cost-effective plan to integrate direct mail and email effectively with other marketing methods.

This book examines and explains both in theory and in practical terms so small-business owners can figure out how best to reach customers. It looks at the pros and cons of direct mail versus other methods available today and explains how to best choose and use the available tools to your business's advantage.

More Information
Publication Date Apr 14, 2011
Market Global
PDF Preview Download URL
Edition First Edition
Pages 168
Size 6x9
ISBN 978-1-77040-071-9
UPC 069635400715

Author Details - Lin Grensing-Pophal, SPHR, SHRM-SCP, PCM

Lin Grensing-Pophal has written many business and employee management articles for general and trade publications, and is the author of five other books published by Self-Counsel Press including Employee Management for Small Business and Managing Off-site Staff. She is accredited through the International Association of Business Communicators and the Society for Human Resource Management, and is a member of the American Society of Journalists and Authors.
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