Business

 James Dion, author of Start & Run a Retail Business (now in its 3rd edition!), an internationally acknowledged expert on retail management, has posted some video clips on Youtube from talks and interviews he has given on the business of retail.

Note: your computer must be capable of playing video files and you need speakers or headphones to hear the soundtrack.

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Incorporating a business in Canada used to involve completing various paper forms and submitting them to a government office. Today the process is digital. It now involves filling-in and submitting applications online at provincial or federal registries. Before you do this, you need to make a number of decisions about the corporate name, shares and shareholders, your registered office, and more...

 Fox 5 News had a great interview with Holly Berkley, author of Marketing in the New Media and Low-Budget Online Marketing, who gives tips and advice on how businesses can use Internet Marketing to survive today’s tough economy.

Please note that your computer needs to have speakers or headphones for you to hear the audio.

• Click the link to open a new window and view the full Fox 5 News interview on how businesses c
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 Andrew Gregson, author of Pricing Strategies for Small Business, has produced four videos in which he talks about various concepts explained in the book. You can view each of the videos by clicking each of the links below.

Please note that your computer needs to have speakers or headphones for you to hear the audio.

• Part 1: Why do Prices End in 99 cents?
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 ABC News’ Money Matters featured an interview of author Mimi Fix, author of the book Start & Run a Home-Based Food Business, in a segment called “Bake Your Way to Success.” Mimi talked about what it entails to start a home-based food business, what you need to get started, and what kind of challenges one may run into along the way.

Mimi Fix also appeared on on ABC 7’s NY Viewpoint with Ken Rosato. She talked about what it takes to start your own food business and her humble beginnings as an unemployed, single mother trying to run a busin...

A reader of our books recently asked, “How do I market through my business-to-business website?” Which got me thinking about how B2B sites face most of the same challenges as business-to-consumer sites; how so many B2B websites are really bad; and how B2B could easily be improved...

Cautious news that the Canadian economy may finally be headed for recovery has many laid-off workers considering their options.

For the legions left holding pink slips in the wake of the economic storm, a severance package could provide start-up capital needed to open a business.

When going the entrepreneurial route, however, the first thing to consider is whether to start from scratch or purchase a franchise.

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In my last article, I discussed how using silly clichés and the like in the face of a recession and shrinking sales is … well … silly. I also said you need to recognize the recession exists and then start doing something about it.

I went through this myself. I noticed this past spring that my contacts from my website were dwindling. Since my contacts are the lifeblood of my business (generally, every client I get and writing project I do starts with a contact from my website), I knew something had to change.

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All business owners have one thing in common: We need customers!

Unfortunately, it costs money to get them into your store, money that most of us just don’t have to blow. Advertising is expensive, and most of the time we can’t even tell if it worked! Did we just blow thousands of dollars on a coupon pack that no one will read? Will anyone call about the ad I put in the newspaper? Are my expensive flyers sitting in someone’s trash can? We’ve all been there. A persuasive salesman comes into our business, paints the rosy picture of phones ringing off the hook and orders coming in faster than we can fill them, and the next thing you know, we’ve just written a large check we can barely afford.

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If you've started to use Twitter to promote your small business, you may have asked yourself, "why do I keep seeing "@" signs in other people's tweets?" And "What are hash tags and bit.ly?"

Here's a very quick primer on these often-used Twitter techniques.

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