The Dark Art of Pricing (EPUB)

Deliberately Pricing for Profit

This is intended for a global audience.

ISBN: 978-1-77040-502-8

Get your hands on the pricing strategies big businesses already use.

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For many business owners, the process of determining how to price products or services is akin to boiling eye of newt in a cauldron surrounded by wicked witches. But pricing is not magic, any more than selling is magic. The Dark Art of Pricing demystifies pricing for small- to medium-sized businesses.

Pricing should be of the utmost importance to business owners because it is possible to use price strategies to engineer a deliberate profit. It is possible to drive sales and cut costs. An accountant can tell you how to cut costs. Sales trainers can help you improve sales. But what is often mostly ignored is pricing, and focusing on price allows you to find that sweet spot where you become the price leader because you are the best in your industry or area, and the go-to company because of the value you offer.

Finding the right pricing strategy is like developing a sales program: work. It takes testing and tweaking. But the “how” and “why” are buried in corporate vaults and academic journals, almost inaccessible to the average business owner. Author Andrew Gregson has started and owned five businesses including two franchises, and spent years consulting on profitability to small- and medium-sized businesses in North America. He simplifies the strategies that help business owners find ways to charge what they are really worth, drive larger profits, build wealth, and eventually attract buyers when the time comes to retire to a sandy beach.

The downloadable kit includes:
• Worksheets from the book
• Resources to help you in pricing your products or services

More Information
Subtitle Deliberately Pricing for Profit
Publication Date Oct 14, 2019
Market Global
PDF Preview Download URL
Operating System This eBook is in the EPUB 2.1 format and will work with any reading device (including iPad, Kobo, Nook, and Sony ereaders) or desktop software which supports this format or earlier versions. This includes Apple, Sony, Kobo, and Barnes & Noble ereaders. Learn more about buying and installing ebooks.
File Size 3.38 MB
ISBN 978-1-77040-502-8
Library Sales? Not available to libraries.

Author Details - Andrew Gregson BA, MA, MSc (Economics)

Andrew Gregson BA, MA, MSc (Economics), has more than three decades’ business experience as a senior manager, consultant, and business owner and has worked in the wholesale, distribution, manufacturing, and service sectors. He is also the author of Pricing Strategies for Small Business.

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