Writing for the Web

This is intended for a global audience.

ISBN: 978-1-55180-831-4

Number of pages: 224

Write informative, persuasive content for blogs and personal and corporate web pages.

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Regular Price: CA$21.95

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  • Hook web surfers’ attention
  • Write informative, persuasive content
  • Develop content for corporate Websites
  • Edit your material for an international audience

Hundreds of books have appeared on how to design new web pages and jazz up existing websites with graphics, animation, and sounds. But creating an effective website has much more to do with engaging text that people will want to read. This is what draws people to websites and ultimately keeps them coming back. This fourth edition of Writing for the Web includes chapters on blogs and other personal sites, portfolio sites, and corporate webwriting. It also includes links to special download material including reference sites for webwriters and writing/editing exercises. This new edition is the complete solution for anyone wanting to write persuasive and interesting web content that will draw readers to a website and engage them enough that they will add the site to their bookmarks file.

  • Adapt content from print media to the web
  • Edit material for an international audience
  • Break print-based writing habits

This book will help you write prose that’s as good as your code. It includes a convenient, easy-to-use Webwriter’s style guide to step you through the rules governing abbreviations, biased terms, capitalization, compound words, and clichés. Exercises will help you practice your new Webwriting techniques, and critiques of real Websites will give you practical advice. Whether you are creating a personal Website, developing your company’s Website, or publishing an e-zine, Writing for the Web offers sound advice on writing within the framework of three principles: 1. orient readers to your site 2. inform readers effectively 3. prompt readers to take action so that you get the results you want

Additional Info

Additional Info

Publication Date Mar 15, 2009
Market Global
PDF Preview Download URL
Edition Fourth Edition
Pages 224
Size 6 x 9
ISBN 978-1-55180-831-4
UPC 069635808313
About the CD This edition does not contain a CD, but instead contains access to exclusive online content.

Author Details

Author Details - Crawford Kilian

Crawford Kilian has been teaching and writing online since the 1980s. He developed Capilano University's first online writing course, as well as teaching how to write for multimedia and the web. Kilian has published over 20 books as well as hundreds of articles both in print and online. He is a contributing editor of The, and runs numerous blogs. His Self-Counsel books include Writing for the Web, Writing Science Fiction and Fantasy, and Sell Your Nonfiction Book.

Crawford blogs about writing:


Great resource on web writing for websites or blogsReview by Callista @ SMS Book Reviews
I received a copy of this book for review but all opinions are honest.

This is a great resource for anyone writing for the web but very helpful for those with blogs too. This isn't for those who are blogging just for fun. If you want to monetize your blog or even just be taken seriously in your niche then you need to write well.

The book also includes exercises. After you learn a little bit, there is an exercise to try to drive the point home. They are not required of course but I did most of them and I found them fun. But then I love to read about spelling and grammar so you may not agree.

The book contains a section about being careful with biased terms that I haven't seen in other books or websites about writing for the web

This book covers some commons mistakes in spelling and grammar but that's not all it teaches. The explanations in chapter one about webtext being different from print text and even different from what webtext was when the web came out, is very important and something I think all serious bloggers and website owners should read. (Posted on 6/7/2010)

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