Getting Published

The digital revolution has drastically changed where readers buy books, what books they read and in what format they read them. While these changes initially made engaging with and building loyalty among readers a challenge for authors and publishers, the shift online has come to be seen as an enormous marketing opportunity. Digital platforms offer valuable insight into how characters, plot lines and topics are perceived while presenting an opportunity for publishers and authors to directly engage with readers.

The internet offers authors many ways to market and promote a book. Engaging...

Like so many others, I’ve wanted to write for as long as I can remember. When I was little, I told my mother I wanted to be a writer. Her answer?

“You’ll starve.”

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You’ve got a concept. You’ve got an outline. Maybe you’ve got a completed manuscript just itching to be printed. But getting it out there is a complex process and requires courage.

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We are asked this question frequently, usually by authors of books in a category we don't publish. The author′s follow-up comment is usually along the lines, “But this is a hot topic, you could sell lots of books!” The answer is simple.

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If you are a first-time book author, getting your book published is a daunting task. In 2009, the global economy is a mess and the book publishing business is struggling. Some major publishers have announced they are acquiring a lot fewer new titles this year; some are going so far as to freeze new title acquisitions...