Writing

An excerpt from the upcoming book, The Content Planner by Angela Crocker, available on February 7, 2017:

Creating content is an investment of time and, sometimes, money. A confirmed return on your investment makes it easy to justify spending the resources. With a content plan, you have the potential to experience a wide range of benefits. The benefits that matter most to you will depend on your business model and goals...

Why write?

Telling stories is an ancient skill practiced in public at community festivals, around the campfire, in religious rites, and in private at the cradles of the young. It involves an innate ability to pick dramatic words in a way that paints a mental picture and gives the tale a sense of pace and tension. The story becomes important, even if only for a short time, to the one who hears it or reads it. It is a way of communicating excitement and the optimistic belief that the world is a remarkable and knowable place. Many writers have an enthusiastic following of readers who want to share in their adventures...

Between September 20 and October 3 Marion Crook, the author of Writing for Children and Young Adults, was on a blog tour visiting various bloggers all over the world, writing guest posts and being interviewed. These were exciting two weeks, and we're pleased to see that the new edition of her book was well received by readers and reviewers!

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If you're an aspiring author and you'd like to write for the younger audience, make sure you are on the lookout for this title in September! Writing for Children and Young Adults (3rd edition) will be published in Obtober 2016, and today you'll get a chance to get to know its author, Marion Crook.

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Want to write for Self-Counsel?

International Self-Counsel Press Inc. is a business and legal books publisher. We pioneered do-it-yourself law books in the United States and Canada in 1971.

If you would like to write for us, please have a careful look over our backlist self-counsel.com to see if your proposed book might fit one of the categories in which we publish, and to make sure we haven′t already published the book you wish to propose. We do not publish fiction of any genre, nor do w...

An excerpt from Writing for the Web by Crawford Kilian

Avoid clichés like the plague. A cliché is a phrase or expression that was once so new and surprising that everyone repeated it. Like an unspoiled tourist destination ruined by too many tourists, the cliché loses its whole reason for existence when everyone uses it...

1. How does brand building for authors compare to developing a brand for a business?

It depends. Is the brand a product, person, or entity (a persona like the Coca Cola polar bear)? The principles of marketing/publishing in the digital platforms would be similar in that they all follow the same rules of engagement if they want to build a community. All potential readers/clients/viewers... want the same thing: a connection, to be wowed/wined and dined, to be inspired/entertained/appreciated...

The digital revolution has drastically changed where readers buy books, what books they read and in what format they read them. While these changes initially made engaging with and building loyalty among readers a challenge for authors and publishers, the shift online has come to be seen as an enormous marketing opportunity. Digital platforms offer valuable insight into how characters, plot lines and topics are perceived while presenting an opportunity for publishers and authors to directly engage with readers.

The internet offers authors many ways to market and promote a book. Engaging...

Like so many others, I’ve wanted to write for as long as I can remember. When I was little, I told my mother I wanted to be a writer. Her answer?

“You’ll starve.”

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Articles appearing in this blog are written by authors of the books we publish and our staff. We do not seek or publish guest posts...